The media and non-media marketing pressure applied for a predetermined,limited period of time at the level of consumer,retailer,or wholesaler in order to stimulate trial,increase consumer demand,or improve product availability is categorized as ________.

Question

Quizplus · Accepted Answer

The described marketing pressure for a limited time period aimed at stimulating trial, increasing demand, or improving product availability is known as sales promotion. It is a type of short-term marketing strategy that aims to incentivize customers or distributors to purchase or promote the product. Advertising, public relations, personal selling, and event sponsorship are all different types of marketing activities with different objectives and methods.

The Media and Non-Media Marketing Pressure Applied for a Predetermined,limited