Which of the following is NOT a reason for the growth of sales promotion?

Question

Quizplus · Accepted Answer

Pressure for long-term profits is not a reason for the growth of sales promotion. In fact, sales promotion is often seen as a tactic to drive short-term sales and may not necessarily contribute to long-term profits. The other options, such as consumer expectation of constant short-term price reductions, need for accountability, power of dominant retailers, and reduction of consumers' risk, are all reasons that contribute to the growth of sales promotion.

Which of the Following Is NOT a Reason for the Growth