Sales promotion is often the most effective strategy for increasing sales of a(n)________.

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Sales promotion is most effective for a parity product, which is a product that is similar to its competitors in terms of features and benefits. Sales promotion can help the product stand out and incentivize customers to choose it over its competitors. Sales promotion may not be as effective for luxury, exclusive, or differentiated products, which rely more on branding and product positioning. Business services may also require a different marketing approach, such as relationship building and networking.

Sales Promotion Is Often the Most Effective Strategy for Increasing