Brokers,distributors,wholesalers,dealers,franchisees,and retailers are referred to as ________.

Question

Quizplus · Accepted Answer

These terms refer to the various players in the distribution channel or trade network that bring products from the manufacturer to the ultimate consumer. They are also known as intermediaries. Consumers, gatekeepers, and suppliers are not accurate categorizations for these entities. Merchandisers could refer to anyone involved in the merchandising or promotion of products, including the manufacturer themselves, as well as various intermediaries.

Brokers,distributors,wholesalers,dealers,franchisees,and Retailers Are Referred to as ________