Which are the most common types of trade deals?

Question

Quizplus · Accepted Answer

Buying allowances and advertising allowances are the most common types of trade deals. Buying allowances are discounts offered by a manufacturer to a retailer for ordering or purchasing a certain quantity of their product, while advertising allowances are a form of reimbursement provided by a manufacturer to a retailer for advertising their product. Point-of-purchase displays, push money and pull money, spiffs and self-liquidators, contests and games are all promotional tools used to incentivize retailers or motivate them to stock or promote a product, but they are not considered trade deals.

Which Are the Most Common Types of Trade Deals