In which of the following does a company with an established brand "rent" that brand to other companies,allowing them to use its logo on their products and in their advertising and promotional events?

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This scenario describes licensing, where a company allows another company to use its brand name, logo, or intellectual property in exchange for a fee or royalty payment. Co-branding involves two brands collaborating to create a new product or line, while sponsorship involves one company financially supporting an event or organization. Tie-ins and co-marketing typically involve promotional partnerships between two or more brands.

In Which of the Following Does a Company with an Established