A beer manufacturer offered grocery stores an elaborate display to position near store entrances.The display included a picnic table,a gas barbeque,coolers to hold beer,and several lounge chairs.Larger stores even had a jet ski included in the display.For their efforts,the manager of each participating store could keep the items in the display.What type of incentive is this?

Question

Quizplus · Accepted Answer

A dealer loader is an incentive given to retailers to encourage them to purchase and promote a product. In this case, the elaborate display with the picnic table, barbeque, coolers, and lounge chairs is a form of dealer loader incentive to entice grocery stores to purchase and prominently display the beer. The fact that each participating store manager gets to keep the items in the display further emphasizes that it is a dealer loader incentive.

A Beer Manufacturer Offered Grocery Stores an Elaborate Display to Position