Monty Boyd travels frequently on West Coast Airlines for his job as an account manager.Monty earns points for every mile he flies,and he will soon have enough points to receive a free airline ticket.West Coast Airlines is building a customer relationship with Monty using which of the following?
A) publicity
B) ambush marketing
C) premium reward
D) sweepstakes program
E) frequency program
Correct Answer:
Verified
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