Kerri is working out a sales promotion plan for a client who is launching a new product.Which of the following would Kerri be LEAST likely to recommend to encourage trial of this new product?

Question

Quizplus · Accepted Answer

Sweepstakes are a promotional tool used to generate excitement and interest in a product, but they do not necessarily encourage trial of a new product. Sampling, coupons, price deals, and special events where the consumer can try the product are all more effective ways to encourage trial of a new product.

Kerri Is Working Out a Sales Promotion Plan for a Client