________ are the various ways a consumer comes in contact with a brand while ________ are the brand experiences that affect a consumer's feelings about a brand.
A) Touch points; critical touch points
B) Touch points; contact points
C) Contact points; touch points
D) Contact points; critical points
E) Touch points; critical points

Question

Quizplus · Accepted Answer

The Answer of ________ are the various ways a consumer comes in contact with a brand while ________ are the brand experiences that affect a consumer's feelings about a brand.
A) Touch points; critical touch points
B) Touch points; contact points
C) Contact points; touch points
D) Contact points; critical points
E) Touch points; critical points

________ Are the Various Ways a Consumer Comes in Contact