Which of the following is NOT a basic concept of IMC?
A)Strategic consistency drives synergy.
B)Stakeholders overlap and so do their messages.
C)External brand integration requires internal integration.
D)Brand value drives brand relationships.
E)People automatically integrate brand messages and experiences.

Question

Quizplus · Accepted Answer

The Answer of Which of the following is NOT a basic concept of IMC?
A)Strategic consistency drives synergy.
B)Stakeholders overlap and so do their messages.
C)External brand integration requires internal integration.
D)Brand value drives brand relationships.
E)People automatically integrate brand messages and experiences.

Which of the Following Is NOT a Basic Concept of IMC