According to Stan Richards,three-part positioning includes identifying which of the following?
A)target audience,media plan,and competitors
B)target audience,competitors,and most meaningful brand benefit
C)media plan,competitors,and most meaningful brand benefit
D)target audience,brand personality,and competitors
E)brand personality,competitors,and most meaningful brand benefit

Question

Quizplus · Accepted Answer

The three-part positioning includes identifying the target audience, competitors, and the most meaningful brand benefit. The media plan and brand personality are important but do not make up the three essential parts of positioning.

According to Stan Richards,three-Part Positioning Includes Identifying Which of the Following