Which of the following is NOT a part of the typical IMC plan?
A)situation analysis
B)marcom mix
C)management and campaign controls
D)message strategy
E)product development

Question

Quizplus · Accepted Answer

Product development is not a part of the IMC plan, as it pertains to the development of the product itself rather than the communication and promotion strategies for the product. The typical IMC plan includes a situation analysis, marcom mix, management and campaign controls, and message strategy.

Which of the Following Is NOT a Part of the Typical