A SWOT analysis is used in the ________ step of developing an IMC plan.
A)budgeting
B)targeting
C)situation analysis
D)message strategy
E)objectives

Question

Quizplus · Accepted Answer

A SWOT analysis is typically conducted in the situation analysis step of developing an IMC plan. This analysis allows companies to assess their internal strengths and weaknesses, as well as external opportunities and threats in the marketplace. It helps companies to identify areas where they can leverage their strengths and develop strategies to address any weaknesses or threats. This assessment is crucial in developing a successful IMC plan that is tailored to the company's specific situation and goals.

A SWOT Analysis Is Used in the ________ Step of Developing