IMC planning would be LEAST likely to address and solve which of the following problems?
A)brand image
B)product price
C)brand perception
D)knowledge of product
E)consumers' attitude toward the product

Question

Quizplus · Accepted Answer

IMC planning typically focuses on communication and promotion strategies, and would therefore be less likely to directly address product pricing, which is typically determined by the company's overall pricing strategy. While pricing can indirectly affect branding, perception, and attitudes toward a product, IMC planning would primarily address these issues through messaging, advertising, and other communication tactics.

IMC Planning Would Be LEAST Likely to Address and Solve