An IMC campaign strategy focused on share of wallet seeks to ________.
A) increase the size of the market
B) introduce a new product
C) extend a brand name
D) increase the amount customers spend on the brand
E) establish a market leader position

Question

Quizplus · Accepted Answer

A share of wallet strategy aims to increase the amount of money that customers spend on a particular brand or product. It focuses on retaining existing customers and encouraging them to spend more with the brand, rather than attracting new customers or expanding the market.

An IMC Campaign Strategy Focused on Share of Wallet Seeks