In planning an international IMC campaign,vertical integration refers to coordinating the ________.
A)budgeting method in all countries and regions involved in the plan
B)key planning decisions across all the marcom tools
C)purchasing of media through a single agency
D)timing of the campaign in all countries and regions involved in the plan
E)supply chain in all countries and regions involved in the plan

Question

Quizplus · Accepted Answer

Vertical integration in an international IMC campaign refers to coordinating the key planning decisions across all the marcom tools used in different countries and regions involved in the plan. This helps in ensuring consistency and alignment of the campaign message, strategy, and tactics across different markets. The other options, such as budgeting method, purchasing of media, timing of the campaign, and supply chain, may also be important aspects of an international IMC campaign, but they do not specifically relate to vertical integration.

In Planning an International IMC Campaign,vertical Integration Refers to Coordinating