Total communication over the life of a brand is referred to as ________.
A)lifetime customer value
B)lifetime customer communication
C)the marketing mix
D)360-degree communication
E)the integrated marketing campaign

Question

Quizplus · Accepted Answer

Total communication over the life of a brand is referred to as 360-degree communication, which involves all possible touchpoints between the brand and the customer, including advertising, social media, public relations, packaging, and customer service. The other options are not the correct terms for this concept.

Total Communication Over the Life of a Brand Is Referred