In IMC planning,it is important to establish tactics before determining strategies.

Name: In IMC planning,it is important to establish tactics before determining strategies.
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Quizplus · Accepted Answer

Strategies are the overall plan or approach to achieve marketing goals, while tactics are specific actions or tools used to implement the strategies. Therefore, determining strategies should come before establishing tactics in IMC planning.

In IMC Planning,it Is Important to Establish Tactics Before Determining