The goal in a measurable objective should be a realistic estimate of the change the IMC campaign can create.

Question

Quizplus · Accepted Answer

The goal in a measurable objective should be realistic because it should be achievable within the resources and timeframe of the IMC campaign. By setting a realistic goal, the IMC campaign can create a measurable and meaningful impact, showing results that can eventually lead to achieving the overall business objectives.

The Goal in a Measurable Objective Should Be a Realistic