The Australian IMC campaign for Luscious,a line of beauty products,was so successful that planners for Luscious decided to use the campaign,with a few modifications,in England.This is an example of a local initiative approach to international IMC campaigns.

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The statement describes the use of a successful local IMC campaign for a beauty product line called Luscious in Australia being adapted and used in England, indicating a local initiative approach to international IMC campaigns.

The Australian IMC Campaign for Luscious,a Line of Beauty Products,was