On Your Side Worldwide is an international advertising company that has several departments working on different aspects of brand communication for their clients.In order to monitor and integrate this diversity of brand communication,the company must have ________.
A)cooperative advertising
B)house brands
C)standardization
D)cross-functional management
E)localization

Question

Quizplus · Accepted Answer

Cross-functional management is the practice of bringing together individuals from different departments or areas of expertise within a company to work towards a common goal. In the case of On Your Side Worldwide, having cross-functional management would allow the different departments working on brand communication to collaborate and ensure that all aspects are integrated and aligned with the overall brand strategy.

On Your Side Worldwide Is an International Advertising Company That