Planners for the new IMC campaign for Mean Jeans need to design a plan that meets the objective of stimulating customer involvement with and excitement about the brand.Which of the following IMC tools would the planners be LEAST likely to include in their plan for Mean Jeans?
A)sponsorship
B)guerilla marketing
C)consumer sales promotion
D)direct marketing
E)events

Question

Quizplus · Accepted Answer

Direct marketing is the least likely IMC tool to be included in the plan for Mean Jeans as it involves direct communication with individual customers, which may not generate the desired level of excitement or involvement for the brand. The other options, such as sponsorship, guerrilla marketing, consumer sales promotion, and events are more likely to generate customer involvement and excitement.

Planners for the New IMC Campaign for Mean Jeans Need