Dove wanted to do more than just sell its beauty care products.The company was on a quest to discover "real beauty" and help women be happy just the way they are.As a result,the Dove Campaign for Real Beauty was successfully launched in 2004.Dove was practicing which type of marketing?
A)mission
B)channel
C)value
D)public communication
E)social

Question

Quizplus · Accepted Answer

Dove's campaign was focused on a mission to promote real beauty and help women feel happy with their natural appearance, rather than just selling their products. Therefore, the marketing strategy is mission-oriented.

Dove Wanted to Do More Than Just Sell Its Beauty