Kevin has taken over the international operations of his company.He contends that advertisers must consider differences among countries,including local culture,media availability,and legal restrictions.Which strategy is Kevin most likely to follow?
A) local initiative
B) localization
C) standardization
D) cooperation
E) synergy

Question

Quizplus · Accepted Answer

Kevin's emphasis on considering differences among countries, including local culture, media availability, and legal restrictions, suggests that he is likely to follow a localization strategy. This approach involves tailoring marketing messages and tactics to specific local markets, rather than taking a standardized or one-size-fits-all approach. By acknowledging and adapting to local differences, companies can better connect with consumers and increase the effectiveness of their advertising efforts.

Kevin Has Taken Over the International Operations of His Company