Which of the following is NOT a research question assessing an ad's effectiveness in influencing consumers' cognition?
A) What did you like or dislike in the ad?
B) Did the ad engage your interest or curiosity?
C) Did you read/watch most of it? How much?
D) Do you have a need for this brand or can it fulfill a need for you?
E) What's the difference between Brand X and Y?
Correct Answer:
Verified
Q12: Which of the following is a reason
Q13: Which of the following is NOT a
Q14: To make campaign evaluation possible,IMC campaign objectives
Q15: According to the text,which of the following
Q16: Which of the following is NOT a
Q18: Studies that periodically collect information from random
Q19: Which research question assesses an ad's effectiveness
Q20: Which of the following is used to
Q21: To understand how effective Table Time's most
Q22: Which type of evaluative research involves arranging
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