Which of the following is NOT a main communication effect that is assessed in various types of advertising research?
A)persuasion
B)investigation
C)cognition
D)perception
E)emotion

Question

Quizplus · Accepted Answer

The main communication effects that are typically assessed in advertising research are persuasion, cognition, perception, and emotion. Investigation is not considered a primary communication effect in advertising research.

Which of the Following Is NOT a Main Communication Effect