Studies that periodically collect information from random samples of consumers in markets where they were exposed to a campaign are called ________.
A)semiotic tests
B)concept tests
C)tracking studies
D)test market studies
E)inquiry tests

Question

Quizplus · Accepted Answer

Tracking studies are designed to periodically collect information from random samples of consumers in markets where they were exposed to a campaign. This information is then used to track changes in consumer attitudes, awareness, and behavior over time. Semiotic tests, concept tests, and inquiry tests are all different types of research methods used in advertising and marketing, but they are not specifically designed for tracking the effectiveness of a campaign over time. Test market studies are a type of research method that involves introducing a product or service in a specific market to test its viability before a wider launch.

Studies That Periodically Collect Information from Random Samples of Consumers