In which type of evaluative research are consumers asked to join a panel and allow their actual purchases to be tracked?
A)memory tests
B)persuasion tests
C)likability tests
D)inquiry tests
E)scanner research

Question

Quizplus · Accepted Answer

Scanner research involves tracking actual purchases of consumers through electronic scanning at the point of sale. This helps in evaluating the effectiveness of marketing strategies and identifying trends in consumer behavior. Options A to D are not relevant to this type of research.

In Which Type of Evaluative Research Are Consumers Asked to Join