A researcher asks a consumer who watched a particular television program whether she remembers any commercials for a certain brand-name product.What type of question is this?
A)unaided recall
B)aided recall
C)recognition
D)unprompted recall
E)open-ended

Question

Quizplus · Accepted Answer

The question includes a prompt for the consumer by mentioning the brand-name product, making it an example of aided recall.

A Researcher Asks a Consumer Who Watched a Particular Television