Which of the following is a surrogate measure for the key effect of behavior?
A)motivation
B)trial
C)brand image
D)recall
E)relevance

Name: Which of the following is a surrogate measure for the key effect of behavior? A)motivation B)trial C)brand image D)recall E)relevance
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Trial is a surrogate measure for the key effect of behavior because it directly reflects a consumer's actual behavior towards trying a product or service, indicating their response to marketing efforts or product appeal.

Which of the Following Is a Surrogate Measure for the Key