Which of the following is the most effective IMC tool for achieving the surrogate measure of credibility?
A)advertising
B)sales promotion
C)public relations
D)direct marketing
E)packaging

Question

Quizplus · Accepted Answer

Public relations helps to build a positive image for the brand by leveraging media coverage, third-party endorsements, and influencer partnerships. This can enhance the credibility of the brand and its products or services.

Which of the Following Is the Most Effective IMC Tool