The public relations campaign measurement of ________ refers to how many news releases led to stories or mentions in news stories.
A)recognition
B)output
C)outcome
D)exposure
E)engagement

Question

Quizplus · Accepted Answer

Output in public relations refers to the production of materials intended for media and the public, such as news releases. When measuring output, one key metric is how many of these news releases result in actual stories or mentions in the media. This directly relates to the effectiveness of the PR materials in generating media coverage.

The Public Relations Campaign Measurement of ________ Refers to How