The public relations campaign measurement of ________ refers to attitudinal or behavioral change due to the impact of public relations materials produced.
A)recognition
B)output
C)outcome
D)exposure
E)engagement

Question

Quizplus · Accepted Answer

The outcome measurement refers to the actual impact of the public relations campaign, which should result in either attitudinal or behavioral changes. Recognition refers to the audience's ability to identify the client or brand, output measures the quantity of media placements or materials produced, exposure measures the reach of the campaign, and engagement measures the level of interaction between the audience and the campaign.

The Public Relations Campaign Measurement of ________ Refers to Attitudinal