ROI from a public relations campaign can be difficult to measure,so ________ is a surrogate measure that is often used instead.
A) shareholder value
B) recognition
C) recall
D) trial
E) repeat purchase
Correct Answer:
Verified
Q55: The marketing communication tool of _ is
Q56: Which question would most likely be asked
Q57: The public relations campaign measurement of _
Q58: _ drives a transaction or generates an
Q59: A comparison of the costs of promotion
Q61: Which of the following is a service
Q62: Which of the following media use the
Q63: Which of the following is a service
Q64: Computer models are most important for which
Q65: Some online advertising uses a _ metric
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents