The cost of creating and running the advertisement versus the revenue it generates is known as ________.
A)reach
B)frequency
C)gross rating point
D)brand communication ROI
E)optimization

Question

Quizplus · Accepted Answer

The cost of creating and running an advertisement versus the revenue it generates is known as brand communication ROI, or return on investment. It measures the effectiveness of a campaign by comparing the cost of the campaign to the revenue it generates, and is a key metric in determining the success of advertising efforts.

The Cost of Creating and Running the Advertisement Versus the Revenue