Another way to look at advertising ROI is the ________.
A)cost-to-sales ratio
B)reach-to-frequency ratio
C)GRP ratio
D)CPM ratio
E)RPM ratio

Question

Quizplus · Accepted Answer

The cost-to-sales ratio provides a direct measure of advertising effectiveness by comparing the cost of advertising to the resulting sales revenue. This ratio can help determine whether advertising is generating a positive or negative return on investment.

Another Way to Look at Advertising ROI Is the ________