Any evaluation of an advertising campaign's effectiveness should track both ________ and ________ over time.
A)direct effects;indirect effects
B)social effects;independent effects
C)carryover effects;instantaneous effects
D)concept effects;copy effects
E)major performance effects;minor performance effects

Question

Quizplus · Accepted Answer

Carryover effects are the long-term effects of an advertising campaign, while instantaneous effects are the short-term effects. Both types of effects should be tracked over time to evaluate the effectiveness of an advertising campaign.

Any Evaluation of an Advertising Campaign's Effectiveness Should Track Both