An IMC campaign that has a(n)________ effect has overall results that are greater than the sum the individual functional areas would have if they were used separately.
A) indirect
B) interdependent
C) synergistic
D) instantaneous
E) carryover

Question

Quizplus · Accepted Answer

A synergistic effect means that the different elements of the IMC campaign are working together in a way that creates a greater impact than they would individually. This is the desired outcome of an IMC campaign, as it means that the overall success of the campaign is greater than the sum of its parts.

An IMC Campaign That Has A(n)________ Effect Has Overall Results