Product purchase and page views are both examples of ________ that might be used to measure the success of digital marketing.
A)objectives
B)heuristics
C)key performance indicators
D)carryover effects
E)synergistic effects

Question

Quizplus · Accepted Answer

Key performance indicators, or KPIs, are metrics used to measure the success of a digital marketing strategy. Product purchase and page views are two potential KPIs that can be tracked to measure the effectiveness of a digital marketing campaign. Objectives are goals that a marketer sets for their campaign, heuristics refer to rules of thumb or shortcuts used for decision-making, carryover effects and synergistic effects are both related to how advertising impacts consumer behavior over time, but are not directly related to measuring the success of a digital marketing strategy.

Product Purchase and Page Views Are Both Examples of ________