Studies that periodically collect information from consumers throughout a campaign and after it has concluded are called tracking studies.

Name: Studies that periodically collect information from consumers throughout a campaign and after it has concluded are called tracking studies.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

This statement is true. Tracking studies are used to measure the effectiveness of campaigns by collecting data from consumers at regular intervals throughout the campaign and after it has ended.

Studies That Periodically Collect Information from Consumers Throughout a Campaign