Single-source research is better for measuring the long-term effects of sales promotions than the short-term sales effects.

Name: Single-source research is better for measuring the long-term effects of sales promotions than the short-term sales effects.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Single-source research is better suited for measuring the short-term sales effects of promotions rather than the long-term effects, as it tracks immediate consumer responses and sales data following promotional activities.

Single-Source Research Is Better for Measuring the Long-Term Effects of Sales