The evaluation of public relations examines the success of the program in getting the message out to the target audience in terms of output and outcomes,as well as public opinion and relationship tracking.
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Q84: In public relations evaluation,tracking studies help us
Q85: Most brand communication campaigns have more than
Q87: Both retail outlets where a brand is
Q87: Advertising is particularly effective in accomplishing exposure,awareness,and
Q93: Another way to look at advertising ROI
Q102: A recall test is more rigorous than
Q105: Banner advertising is decreasing in effectiveness.
Q111: The only accurate measure of the effectiveness
Q112: Campaign evaluation is typically conducted on a
Q116: Direct-response communication is measured in terms of
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