Which of the following public relations outputs measures coverage?
A) number of PR products, such as news releases or brochures, generated
B) number of media outlets receiving PR products
C) number and size of clips, column inches, or minutes of time or space
D) media placements multiplied by circulation or broadcast reach
E) equivalent ad costs for time or space

Question

Quizplus · Accepted Answer

The number and size of clips, column inches, or minutes of time or space is the measurement commonly used to determine the amount of coverage received by a PR output. This measurement is sometimes referred to as media impressions or media mentions.

Which of the Following Public Relations Outputs Measures Coverage