Aziza is responsible for determining the efficiency of an in-store coupon promotion for a new Cat Care food product.Which of the following would Aziza most likely use?
A)inquiry test
B)recognition test
C)break-even analysis
D)single-source research
E)test marketing

Question

Quizplus · Accepted Answer

Aziza would most likely use break-even analysis to determine the efficiency of the coupon promotion, as this method helps to calculate the point at which the cost of the promotion is covered by the additional sales generated. This would enable Aziza to determine whether the promotion was cost-effective and worth continuing. The other methods listed (inquiry test, recognition test, single-source research, and test marketing) may be useful for other types of research, but are less likely to be relevant for this particular situation.

Aziza Is Responsible for Determining the Efficiency of an In-Store