Professor Howie Handlebar created a measure of how students feel about the effectiveness of university teaching.He identified many subjective dimensions and labelled each with polar extremes.The extremes referred to general evaluative adverbs and adjectives.Subjects marked answers on one of nine spaces between the two extremes.Howie used
A) a semantic differential.
B) a Guttman scale.
C) a scalogram analysis.
D) a Likert scale.
E) none of the above.

Question

Quizplus · Accepted Answer

Howie Handlebar's measure is a classic example of a semantic differential, which involves asking participants to rate their feelings or attitudes towards a particular concept or object using a series of bipolar items anchored with opposites, such as "good-bad," "strong-weak," or "effective-ineffective." Participants rate the concept being measured on a scale between these endpoints, and the researcher scores the responses to create an overall measure of the concept. Guttman scales and scalogram analyses involve plotting responses to create a scale, while a Likert scale involves asking participants to rate their level of agreement or disagreement on a set of statements. Therefore, the best choice in this case is A) a semantic differential.

Professor Howie Handlebar Created a Measure of How Students Feel