Sam Smith,the CEO of a local TV station,recently conducted a study of TV watchers in his area.He obtained a list of all residential customers from the cable TV company's billing list.He selected customers from the 20 000 households on the billing list by taking every fortieth household.A trained interviewer then visited each household and asked detailed questions about the viewing habits of various family members. What is the sampling frame in Sam Smith's study?
A) Cable television viewers
B) All voters in the community
C) The list of customers from the cable television company
D) All households in the community
E) Adults who own televisions

Question

Quizplus · Accepted Answer

The sampling frame in this study is the list of customers from the cable television company. This is because Sam Smith obtained this list and used it as a basis for selecting households to interview about their viewing habits. The other options listed (A, B, D, and E) are all broader categories and do not accurately reflect the specific group being sampled in this study.

Sam Smith,the CEO of a Local TV Station,recently Conducted a Study