What is one of the major disadvantages of using focus groups compared to other qualitative forms of data collection?
A) There is always the problem of the "interviewer effect."
B) There is always the problem of the "polarization effect."
C) Accessing some individuals or groups may prove to very difficult.
D) The sources may be biased.
E) A fairly limited range of research questions can be addressed with this technique.

Question

Quizplus · Accepted Answer

Focus groups can lead to the "polarization effect," where group discussions may lead to more extreme positions than individuals might hold alone.

What Is One of the Major Disadvantages of Using Focus