Demographic information is valuable to tourism operators because ________________.
A) it identifies risk tolerance levels of potential customers
B) it reveals the underlying motivators for travel
C) information like this is commonly sold to increase profit
D) it helps identify the right groups of customers to target and communicate with

Question

Quizplus · Accepted Answer

Demographic information helps tourism operators to identify the right groups of customers to target and communicate with, based on factors such as age, gender, income, and interests. This allows the operators to tailor their marketing strategies and offerings to better appeal to the specific needs and preferences of their target customers, ultimately leading to increased revenue and customer satisfaction.

Demographic Information Is Valuable to Tourism Operators Because ________________