When a potential group of guests can be clearly described with a distinctive set of demographics, psychographics, and/or motivations, we call this group a(n)______________.
A) target market
B) herd of customers
C) target population
D) appealing market group

Question

Quizplus · Accepted Answer

A target market is a specific group of individuals that a business has identified as the intended recipients of their marketing activities. This group is defined by demographics (such as age, gender, income), psychographics (such as values, lifestyles, interests), and/or motivations (such as reasons for purchasing or using a product or service).

When a Potential Group of Guests Can Be Clearly Described